Stoli vodka boycott had “minimal impact”
business / homophobia / latvia / russia

Stoli vodka boycott had “minimal impact”

A senior SPI Group exec has claimed a boycott of its Stolichnaya vodka brand by the gay community because of its Russian connections had “minimal” impact. Speaking to just-drinks, SPI’s CMO Marco Ferrari said some US accounts stopped selling Stolichnaya but that the protest – a retaliation against anti-homosexual legislation in Russia – “didn’t really get any … Continue reading